This video gives an in-depth education on the most current, relevant and important information from industry experts. This two-hour video provides essential knowledge you need to understand what’s happening in the market and stay ahead of the competition.  Success in the supplement and healthy food and beverage industries hinges on the ability to adapt formulations to evolving trends and consumer preferences. By staying abreast of scientific advancements, understanding consumer insights, embracing innovative product formats and prioritizing sustainability, businesses can position themselves for continued growth and success in this dynamic marketplace. 

• Learn from Erika Rommel Craft, market research analyst, Nutrition Business Journal, and Caroline Davidson, senior director, strategic partnerships, SPINS, about the white spaces available for future product success. 
• Get insight from Amy Summers, founder and president, Pitch Publicity, on using publicity to cost-effectively test messaging on current trends before fully investing in marketing and advertising. 
• Look at trends from brands’ perspectives and understand how they take innovative ideas and turn them into products. Brand representatives include Allyn M. Kaufmann, U.S. whitespace and innovation lead, Haleon; Rachel Kreider, VP product innovation and science, GNC; Amy Upchurch, CEO and founder of Pink Stork and Marc Washington, founder and CEO of Supergut. 

Summary: This two-hour video offers key industry expert insights to stay competitive in the supplement and healthy food/beverage market, covering trends, consumer preferences, product innovation, and sustainability strategies for success.