This video provides essential knowledge you need to understand what’s happening in the market and stay ahead of the competition. The always-innovative sports nutrition category is enjoying a groundswell of expansion thanks to consumer acceptance of active nutrition —not just strength and muscle-building but vitality and vibrance in day-to-day pursuits like yoga and hiking.  

• We cover the gamut from traditional sports nutrition ingredients for athletes like protein, creatine and beta-alanine, and discuss other bioactives for active well-being like ashwagandha, curcumin and cordyceps mushrooms. 
• We dive into swelling sports nutrition market of energy and the innovation happening because of it. 
• We discuss the growing evidence-based portfolio of branded esports products from leading ingredient suppliers and chat through opportunities for future growth. 

Summary:  This video analyzes the booming sports nutrition market, encompassing traditional athletic supplements and emerging bioactives for overall well-being, with a focus on esports and future growth opportunities.