Social media fads focusing on ingredients increasingly drive sales trends.  This report links what the science has to say about the five highest trending ingredients with the aim to create products that can avoid the boom-and-bust pitfall.

Whether you’re new to the industry or just want to quickly get up to speed on everything you need to know about popular nutrients and other hot nutritional bioactives in the business, you’ll benefit from this report. We cover vitamin D, magnesium, melatonin, ashwagandha and curcumin.

The world of active nutrition has engulfed the old-school sports nutrition category and expanded it beyond bodybuilders and elite athletes. This high-growth sector now also includes weekend warriors, knowledge workers, wellness enthusiasts, college students and even the geriatric set intent on staying alive and kicking. One reason for the boom is that women are entering the market in force. 

This reports details how important China has become to the supply of dietary supplement ingredients. It also lays out whether — and to what extent — India can function as an alternative. 

This report summarizes the latest science results in top-selling ingredient categories to speed up R&D decisions. 

Summary: The world of active nutrition has engulfed the old-school sports nutrition category and expanded it beyond bodybuilders and elite athletes. This high-growth sector now also includes weekend warriors, knowledge workers, wellness enthusiasts, college students and even the geriatric set intent on staying alive and kicking. One reason for the boom is that women are entering the market in force.  

Summary: This reports details how important China has become to the supply of dietary supplement ingredients. It also lays out whether — and to what extent — India can function as an alternative.